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Transcript

Personal Brand Tips for Writers & Creators [Watch the Recording 🎬]

A recording from Veronica Llorca-Smith and Philip Hofmacher's live video

Hi All,

In this Substack LIVE (37 minutes), I joined

to talk about personal branding, this month’s topic.

We provide actionable tips that work for writers and creators like yourself to help you build your name and be known for what matters to you. The final goal is not to go viral but to communicate and create content strategically to attract your ideal reader and speak their language.

This session is FREE but we promise you some yummy lemonade:

  • Branding story behind The Lemon Tree Mindset

  • The importance of core values to define your brand

  • Defining your value proposition and your audience

  • How to remain authentic and connect with your audience

  • Tips to build your brand effectively (BTS, organic keep-it-real content)

  • Leveraging marketing and visual assets (pictures, imagery, colors…)

  • Tips to optimize your profile when you are starting (picture, bio…)

  • Taking risks and trying new things: webinars, lives, new formats, etc.

  • How to find your cadence for content creation

We hope you will find it useful and feel free to ask your questions in the comments or chat!


Lemons & Lemonade 🍋

If you want to build your brand as a writer, creator or solopreneur, you will love next week’s Masterclass.

My guest, Petra Zink is the CEO of ImpaCCCt and top personal brand strategist on LinkedIn who works with top executives and founders to help them build authority and influence. She’s also a Keynote Speaker, author and the founder of The Trusted Authority Podcast.

She uses a 5-systems framework to help people build their personal brand based on the 5 top trends in 2025.

This session is exclusively for Paid Subscribers and I will share the recording and a FREE preview afterwards.