“Master AI before it masters you.”
This is Ruben Hassid’s bio on LinkedIn.
That’s it.
No fancy title.
No sugar-coating.
No vanity badges.
His vision is crystal clear: to help creators use the power of AI to build a personal brand that works for them. And he is his own business proof:
He currently has 460K+ followers on LinkedIn and is one of the top voices and the go-to-creator for everything AI.
He’s been able to make his posts name go viral and become a household brand on social media.
But it wasn’t always the case…
2 years ago, Ruben was“no one” on social media. He published his first LinkedIn post in April 2022 and started writing and sharing about his 2 big passions:
Personal Brand
AI
He added consistency to the mix and his formula turned out to be the magic one. He went from being the underdog to an authority in the AI space.
His digital Masterclass “How To Prompt Chat GPT in 2024” is a Gumroad Bestseller with over 3,500 copies sold. There goes a 6-figure business with one single product. 🤯
In 2023, he published EasyGen, a software that helps creators generate LinkedIn Posts using the power of AI. In less than 2 years he has gained over 32,000 users and the reviews speak for themselves.
I invited Ruben to share his story with us and this is what we covered during our chat:
His creator journey starting from scratch
Finding his passion for technology, social media and AI
His personal brand: it’s not about being personal but useful!
Mastering LinkedIn: from zero to 450K+ followers in two years
Debate around AI for creators: how to use it the right way as a tool
Launching EasyGen: the AI software that is revolutionizing social media
Check out his live demo to see EasyGen in action.
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