In this 60-minute Masterclass, Personal Brand Strategist Petra Zink shares with us her 5 systems to create, grow and scale.
This session is a gold mine for creators and entrepreneurs who want to develop a strategy for content creation and become relevant in their space.
Petra doesn’t give you a cheat sheet or a template to write Notes or Posts that go viral.
She shares a framework to help you frame your work strategically, looking at your brand from a 360 view: value proposition, messaging, visibility and scalability.
And she does so by building on the Big 2025 Trends:
1. The Golden Age of Personal Brands
2. Digital-First decision making
3. Content creation in the attention economy
4. Value shift from doing the work to winning the work
5. AI-driven leadership
In this session, you will discover:
- The type of content that helps you build both trust and authority with relevance.
- How to leverage different formats to attract, engage and convert.
- Tips to stand out from the crowd and position yourself as a Category of One.
- Strategies to scale by tapping into the power and networks of others.
- Importance of a having a consistent image across all touchpoints.
- How to dial up efficiency through systems, frameworks, and scalable solutions.
This session is for Paid Subscribers but you can enjoy a free preview and upgrade if you would like to full lemonade.
Lemons & Lemonade 🍋
Here are some resources you might like to help you build your content and monetization strategy:
🎬 Build your Brand with Your Passion (LIVE with
)🎬 How To Build Your Funnel & Ecosystem (Webinar)
🎬 A Chat with Penguin Random House (Interview Chat)
🎬 Becoming a Substack Bestseller (Webinar)
