One thing about offers is that you have to run many experiments to see what clicks. For example, in my Italian business I talk about Notion and automation for small businesses.
I tried selling a course, but clients want to buy consultations or done for you implementations.
And if they don't have the budget for the consultation, they still don't buy the course.
That's such a good point, Alberto, you really have to test and experiment.
I love your point about localization and what clients prefer in each market too.
One thing I started doing is offering my 1:1 sessions in different languages. Because I write in English and all my content is in English, I never thought about offering coaching in other sessions but I had someone reach out in Spanish asking for help and now I offer the support in other languages too.
We have so many opportunities to create value with what we know!
Exactly, Gunnar and thank you so much for being one of them. I'm super grateful 🙏🏼
Regarding the ecosystem, I realize many writers don't know how a funnel works so next month's webinar will cover that as well with examples to go from awareness all the way to conversion.
You might know it already but it's always good to have a different perspective.
I'm working in funnel building software ;-) And that's what I have been teaching in my Maven cohort training "Monetize Your Book" earlier this year as well. Keen to learn from your experience on that topic!
This was really helpful! I'm working on clarifying the transformation I help clients with. I'm leaning into the life purpose aspect. After reading this article, I changed "find healing and purpose with journaling," — which I do love, but I wonder if it speaks to peoples' desires enough? — to "find your life purpose and become successful." My current goal course isn't attracting paid subscribers at all, and I think it's too vague, not a specific enough outcome. Maybe a little boring! :) Always learning, testing and reiterating!
I love the ecosystem concept you talk about. I'm going to see how this can help my writing.
Thank you, Nelly.
I'm writing a Post specifically on different types of income streams and how to connect them through an ecosystem.
Say tuned ;)
One thing about offers is that you have to run many experiments to see what clicks. For example, in my Italian business I talk about Notion and automation for small businesses.
I tried selling a course, but clients want to buy consultations or done for you implementations.
And if they don't have the budget for the consultation, they still don't buy the course.
That's such a good point, Alberto, you really have to test and experiment.
I love your point about localization and what clients prefer in each market too.
One thing I started doing is offering my 1:1 sessions in different languages. Because I write in English and all my content is in English, I never thought about offering coaching in other sessions but I had someone reach out in Spanish asking for help and now I offer the support in other languages too.
We have so many opportunities to create value with what we know!
Amazing tips to bring clarity and empowerment to the marketing task that all of us writers hate. Thank you for breaking it down for us!
And a very happy anniversary to you and Dave! 😃💕
Thank you, Oba Magazine! 🫶🏻
Marketing can be overwhelming until we break it down into small bits.
Cheers!
Congratulations, Did you get married at the Cliff-house? Saw those nice rocks that’s why I’m asking
Thank you!
It Ibiza - lovely rocks too ;)
I just love your mind set generosity and abundance 💕.
Thank you, Anima.
I believe that the more you give the more you get and it's a joy to help others along the way 🫶🏻
Fully agree on the ecosystem point of view! Several channels can act as top of the funnel bringing different people into your tribe.
Be happy with those 3% paid members (I‘m proudly included here) and continue to focus on value & service.
Exactly, Gunnar and thank you so much for being one of them. I'm super grateful 🙏🏼
Regarding the ecosystem, I realize many writers don't know how a funnel works so next month's webinar will cover that as well with examples to go from awareness all the way to conversion.
You might know it already but it's always good to have a different perspective.
Cheers!
I'm working in funnel building software ;-) And that's what I have been teaching in my Maven cohort training "Monetize Your Book" earlier this year as well. Keen to learn from your experience on that topic!
This was really helpful! I'm working on clarifying the transformation I help clients with. I'm leaning into the life purpose aspect. After reading this article, I changed "find healing and purpose with journaling," — which I do love, but I wonder if it speaks to peoples' desires enough? — to "find your life purpose and become successful." My current goal course isn't attracting paid subscribers at all, and I think it's too vague, not a specific enough outcome. Maybe a little boring! :) Always learning, testing and reiterating!
Thank you Suzanne and I love how open and transparent you are about your offer.
All the things I mention are based on my experience of not being clear/ relevant/ specific enough so I know exactly what you are talking about.
I do like the fact that the second one speaks about life purpose and success because these are some key pillars of yours.
Keep testing and trying new things!
All the best!