You Can Steal My Substack Strategy But You Can't Steal My Croissants 🥐

This article is for you if you:

a) Need guidance to launch your Substack newsletter

b) Are struggling to grow your Substack strategically

c) Like croissants

Last week I posted a Substack Note that escalated quickly.

It was a sunny morning in Hong Kong; I was having the ultimate decadent breakfast and decided to share a snapshot of my Substack strategy.

The likes and comments started to pile up, and I realized there was an opportunity to double-click and elaborate.

Apparently, people like croissants too, so here we are…

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My Substack strategy

I emphasize “my” because this is what works for me. Read it, steal it, tweak it and make it “your” strategy.

1. Organization

I worked at Apple for 7 years and visited dozens of stores across the globe, from New York to Tokyo, Shanghai, Singapore and Dubai.

People love visiting Apple stores not (only) because of the products but because of how beautiful they are. They are clean, neat, and intuitive: temples of technology.

That’s what you want your Substack to feel like.

How?

• Sections

Use sections to organize your content following your logic.

My logic is my content pillars. The Lemon Tree Mindset is about:

- Inspiration

- Building online

- Personal brand

Those are my 3 pillars and they’re reflected in my navigation toolbar (plus 1 section for my book chapters).

I want to make it stupidly easy to find what you need in just 1 click.

My landing page

Go to Settings > Sections and edit.

Tip: you can add a Thumbnail picture for each section.

• Hero Post

A Hero post is the first thing your readers will see when they visit your publication: your landing page.