Thank you for these insights Veronica! Well despite the title of your article, it seems your founding members are willing to pay an even higher price than before, right? Congratulations!
Thank you, Aline! I have fewer new Founding Members than before but because the price is significantly higher, the final earnings are similar, if not more.
Everyone's strategy is different but in my case, charging more helped me reduce volume and attract the right people. Cheers!
Thank you, Kisane! This strategy honestly helped me gain new paid subscribers in a much more sustainable way as you create deeper connections through the chat, live sessions, etc. It might take longer, but you are building trust. All the best!
My confession: I am seeing this with my own paid newsletter.
After months of preparing the launch, writing a E-Mail campaign that involved a discount, 4 people signed up, now I am at six, but was not able to add new people since two months.
My impression is clear why: I failed on my promise to build a community (weekly check-ins were one promise), I have not gone live yet so I am leaving a lot of trust-building on the table, live calls were only offered for founding members which I have one.
How to continue? I guess the right move is to first improve the experience for the already paying subscribers, then try to attract new ones.
Veronica, I also believe the group chat (both for free and paid) should be a conerstone, but my approaches so far didn`t land. I guess it also took you a while to get it off the ground?
I am always wondering what to write and engage people?
Thank you for being so honest and transparent, Philipp. Getting paid subscribers is hard and as I said in the Post, content only is table stakes. In my case, group chat and live sessions have helped me create a deeper connection with my subscribers and from there a few decide to upgrade.
Yes, it took a while for the chat to take off but once people warm up, it's a great channel to create a conversation.
And I definitely encourage you to go live. It's a great skill to develop anyways. We can even go live together a bit later in the year as I love talking about fitness and mindset (I'm in Australia atm).
I'm not keen on using Substack for communities. Fortunately I have lifetime access to Ezycourse (courses and communities). Whop is another free option.
Agree. Substack Group Chat is shocking but it's still a great way to build community within the platform. Many of my subscribers upgrade after being in the chat for a while and getting value from there.
For those who want group chat to be a huge part of their community, then I recommend checking other options. Great to hear about Ezycourse!
Thank you for these insights Veronica! Well despite the title of your article, it seems your founding members are willing to pay an even higher price than before, right? Congratulations!
Thank you, Aline! I have fewer new Founding Members than before but because the price is significantly higher, the final earnings are similar, if not more.
Everyone's strategy is different but in my case, charging more helped me reduce volume and attract the right people. Cheers!
What a brilliant, value packed post. 🙏 Veronica. I love the idea of Ad hoc support! I’ll be keeping this post and reviewing it many times more 💡 ☺️
Thank you, Kisane! This strategy honestly helped me gain new paid subscribers in a much more sustainable way as you create deeper connections through the chat, live sessions, etc. It might take longer, but you are building trust. All the best!
My confession: I am seeing this with my own paid newsletter.
After months of preparing the launch, writing a E-Mail campaign that involved a discount, 4 people signed up, now I am at six, but was not able to add new people since two months.
My impression is clear why: I failed on my promise to build a community (weekly check-ins were one promise), I have not gone live yet so I am leaving a lot of trust-building on the table, live calls were only offered for founding members which I have one.
How to continue? I guess the right move is to first improve the experience for the already paying subscribers, then try to attract new ones.
Veronica, I also believe the group chat (both for free and paid) should be a conerstone, but my approaches so far didn`t land. I guess it also took you a while to get it off the ground?
I am always wondering what to write and engage people?
Thank you for being so honest and transparent, Philipp. Getting paid subscribers is hard and as I said in the Post, content only is table stakes. In my case, group chat and live sessions have helped me create a deeper connection with my subscribers and from there a few decide to upgrade.
Yes, it took a while for the chat to take off but once people warm up, it's a great channel to create a conversation.
And I definitely encourage you to go live. It's a great skill to develop anyways. We can even go live together a bit later in the year as I love talking about fitness and mindset (I'm in Australia atm).
Good luck!
Veronica,
I appreciate you taking the time and being encouraging, thank you.
And yes, it would be my pleasure to go live with you.
I'm not keen on using Substack for communities. Fortunately I have lifetime access to Ezycourse (courses and communities). Whop is another free option.
Agree. Substack Group Chat is shocking but it's still a great way to build community within the platform. Many of my subscribers upgrade after being in the chat for a while and getting value from there.
For those who want group chat to be a huge part of their community, then I recommend checking other options. Great to hear about Ezycourse!