Is Your Welcome Email Just An Afterthought? Let's Fix It.
Imagine going into a shop for the first time and finding an open door with no one to welcome you.
You look around, peek inside and see many things but you are not too sure if it’s okay to browse through the aisles. Hesitant and confused, you decide to keep walking…
Next door you have another shop but this one is different: there’s a friendly lady inside making eye contact with a slight smile. She welcomes you in, there’s music playing and you even get some free samples. You feel at home.
Is your newsletter shop A or B?
That’s the experience you are giving your new subscribers.
That’s the first thing they receive from you: your welcome email.
That’s the first impression you are making and yet very often we neglect it, focusing on writing more and creating more.
Last week, I had someone upgrade their subscription because of my welcome email. Thank you
🙏🏼I’m over the moon, and I want to share with you how you can nail that first impression and become the shop people choose to stay in.
Below is a 7-step framework to help you nail your welcome email:
1. Customize it
2. How to segment your audience
3. Tips to make it relevant
4. Strategies to engage your readers
5. Effective CTAs
6. How to embed a video
7. Keep it current