This is a great distinction between niche and vision. For multifaceted creatives (which is what I write all about!), a niche gets us stuck. But a vision gets us going! ✨
I love this, especially the guiding questions at the end. I plan to work through those to start shaping the vision of my Substack newsletter. I am in the experimenting phase of my newsletter, and I love that. I'm just writing, and I hope that my vision will become more apparent over the next few months.
Nice reflection! I’m much more interested in winning hearts than clients (or subscribers). I’m also deeply invested in not LOSING my own heart in a race to “win” some weird game we’re playing.
Agree, Dan. Ultimately, I think when you write about topics that you are passionate about from a place of authenticity, you win both hearts and clients.
The vision is always the starting point. I love to draw mine and my clients', but you can express it in many ways Veronica. How to get there can change, but that makes the journey all the more exciting!
Hi Frank, I agree that it's strategic to be known for something, and starting with your vision can help you get there. You are spot on with adding on your uniqueness, values, etc. Ultimately, it's important for people to find their own answers and not jump on the niche wagon because that's what they were told.
This is a wonderful vision for envisioning for big picture thinkers.
I think there are detail people in the world who won’t flourish in this contexts. But that’s ok because the visionaries need detail people and detail people need visionaries.
We’re yin and yang and we can’t be without each other if we want to get stuff done
That's a great perspective, Nia. We complement each other with our strengths. Ideally you need both: the ability to fly high and see the big picture as well as the capacity to zoom in and execute in practice. Yin and Yang, love that!
This is a great distinction between niche and vision. For multifaceted creatives (which is what I write all about!), a niche gets us stuck. But a vision gets us going! ✨
love this piece! a fellow writer from HK too
I love how you’ve articulated this difference so clearly. Niche feels like a heavy headiness to me, a vision feels like the language of my heart
Genius! This is just what I needed to hear. ☺️
Amen !
I love this, especially the guiding questions at the end. I plan to work through those to start shaping the vision of my Substack newsletter. I am in the experimenting phase of my newsletter, and I love that. I'm just writing, and I hope that my vision will become more apparent over the next few months.
absolutely on point! this is exactly what I want to emphasize on. You don't need a niche. You only need YOU.
YOU are the niche!
I agree, I've heard this advice too, and I love it. No one is you, and that is your power.
Yes 100%
You need you and keeping on building a better you!
Absolutely!
Nice reflection! I’m much more interested in winning hearts than clients (or subscribers). I’m also deeply invested in not LOSING my own heart in a race to “win” some weird game we’re playing.
Agree, Dan. Ultimately, I think when you write about topics that you are passionate about from a place of authenticity, you win both hearts and clients.
The vision is always the starting point. I love to draw mine and my clients', but you can express it in many ways Veronica. How to get there can change, but that makes the journey all the more exciting!
I love the idea of drawing your vision. I'm very visual as well and often need to visualize it on paper to be able to find clarity.
Drawing accesses other parts of the brain and can unlock extra layers of meaning.
I struggled a lot with that and still feel conflicted about it.
It makes sense to choose a specific topic so you develop authority and become more easily recognisable.
The best definition of a niche is who you want to help.
But this is not enough because you’ll have 1000s of people talking about the same thing and to the same people.
So why does it still work and why I don’t think there’s any saturated niche?
Beyond the topic, you attract fans by sharing your worldview and your vision,
what you believe in and what you want to do for the world.
This is unique to you, coming from your values, experiences and education.
Hi Frank, I agree that it's strategic to be known for something, and starting with your vision can help you get there. You are spot on with adding on your uniqueness, values, etc. Ultimately, it's important for people to find their own answers and not jump on the niche wagon because that's what they were told.
This is a wonderful vision for envisioning for big picture thinkers.
I think there are detail people in the world who won’t flourish in this contexts. But that’s ok because the visionaries need detail people and detail people need visionaries.
We’re yin and yang and we can’t be without each other if we want to get stuff done
That's a great perspective, Nia. We complement each other with our strengths. Ideally you need both: the ability to fly high and see the big picture as well as the capacity to zoom in and execute in practice. Yin and Yang, love that!
Oh yes Kung Hei Fat Choi! 🎉🐲🐉
Cheers! Kung Hei Fat Choi!
Great Post! Some great advice - a vision is something that can grow and evolve, and is much less static.
Thank you, Freya, it's really liberating instead of being locked inside a high security box called niche.